Business Ethics Case Study Example | Topics and Well Written Essays - 1250 words

Business Ethics - Case Study Example Additionally, informing the customers about the risky fuel tank versus keeping the issue under wraps is also another moral issue which had the potential of winning the trust of customers and spelling doom for the then Ford’s newest car model. If Ford officials were asked to justify their decision of making unsafe fuel tanks, they would have defended their actions as follows: firstly, they would cite the principle of fidelity in their effort to keep the weight and cost of the Pinto car at 2,000lb and $2,000 respectively. A remodel of the fuel tank would mean an upward adjustment of the cost and weight of the car. Secondly, the principle of autonomy would work in their favor. This is especially true because their decision was made from an informed, independent business point of view (Shaw, 2010). Thirdly, they would have cited the principle of beneficence as a defense for their continued survival in the US auto industry in their effort to offer affordable cars to millions of locals with lower income. Lastly, the moral principle of utility favored the actions of Ford officials since they tried to balance the ratio of benefits to harm to the company, its consumers, and the general society. Ford’s decision favored the c ompany’s business interests, and the economic contributions the company was making in the US market. In my view, Ford’s decision to build affordable cars with less fortified fuel tanks that could not withstand a rear impact of 20 mph meets the threshold of utilitarianism. This is especially true for a safer fuel tank that could withstand such an impact would have resulted in a more expensive Pinto model (Shaw, 2010). This would mean fewer sales of the car model and losses upon Ford, as many customers would opt for cheaper (foreign) car models with the same specifications.